The website that we chose to be our competitors was www.perfect-cabin-vacations.com. It is a website that deals with renting or selling cabins to customers who want to do it for their honeymoon or for a summer or winter home. We are going to rate the website by applying the rules of e-commerce. The rules are:
1) The web site should offer something unique.
2) The web site must be aesthetically appeasing.
3) It must be easy to use and offer.
4) It must motivate people to visit, stay, and return.
5) It must be advertised on the Web.
6) They should learn from the website.
With all of these rules in mind, anyone can make a really great website.
Now we need to talk about which kind of business-to-consumer strategy that the website uses. Business-to-Consumer is a transactional process between a business and a customer wanting a certain product.
There are 3 types of B2C strategies:
Brick & Monitor, Click & Mortar, and Click Only.
I believe that the website is a click only strategy because they have no physical stores and everything is online.
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